Theory of Tea is a conceptual tea brand built around the idea that every cup can be both thoughtful and playful. The brand brings together a sense of calm, curiosity, and a slightly nerdy charm, creating a space where tea feels intentional, not routine.
✦ The Idea
At its core, Theory of Tea explores the intersection of science and everyday rituals.
Tea is treated not just as a drink, but as a process, something to be understood, experimented with, and enjoyed slowly.
To bring this idea to life, I introduced a quirky, nerdy koala mascot that adds personality while making the brand feel approachable and memorable.
